The Surprising Winner of Super Bowl Ads – Electrical Vehicles?

by Kevin Sullivan, PE, Vice President

You may have been in too much of a Super Bowl food and beverage haze last night to notice that a cultural shift happened. But it did. Super Bowl ads are typically horsepower-fueled odes to engine and towing performance, usually set out west or in a logging community. But the fuel for last night wasn’t horses, it wasn’t even diesel. It was electricity.

As an Electrical Engineer and Vice President of an environmental consulting firm (and a football fan), the fact that three major car companies chose to showcase electrical vehicles was notable, to say the least. The past couple of years I’ve been helping my clients convert or add electric vehicle charging stations to their facilities, so I’ve seen this shift coming. What’s even better is that the state of Massachusetts and utility companies have also been expecting this shift. There are incentives and rebates for installations of charging stations, including MassDEP’s MassEVIP Workplace and Multi-unit Dwelling Charging Incentives, as well as Eversource and National Grid Charging Infrastructure Incentives. Furthermore, the Department of Energy Resources (DOER) has reestablished their electric vehicle rebate program (https://mor-ev.org/).

As the Office Manager for our Greater-Boston office, watching these EV charging stations become more commonplace throughout the Commonwealth and surrounding states is exciting. Usually change is slow, but the rapid acceptance of this new technology and its swift implementation is one of the first times in my career that I can say I’m witnessing evolution. And I am excited to be part of it!

About the Author
Kevin Sullivan, PE is a Vice President and Office Manager for Fuss & O’Neill. Kevin has a strong interest and special expertise in energy conservation and the application of alternative energy systems for variety of projects. He is also a lifelong Patriots fan and is unused to watching other teams in Super Bowl…