One of the hardest things to explain to others is the multitude of services we provide. I’ve been here for nearly three years and at least once a week I say “we do that?”. Since my job is marketing, it’s imperative to understand what we do so that I can tell others about it. So the marketing department got together and brainstormed how we could better tell the public about our work. We realized that a classic marketing approach was needed here – rebranding.

We realized that our services were a little technical sounding and a little outdated. We’ve taken a bit of creative license here, but we hope that you find this easy to understand. So, as of today, we’d like to introduce you to our new departments:

Old Title	New Title
Brownfields Redevelopment	Turning Trash into Treasure
Building Demolition	The Homewreckers
Construction Management	Adult Legos
Dam Engineering	Plug and Chug
Ecological and Wetland Services	Swamp Things
Electrical Engineering	Shock Jocks
Energy Management Consulting	Do You Think I’m Made of Money??? (this one is dedicated to all our fathers)
Habitat Restoration	Habitat for Non-humanity
Highway Design	Vrrrrooooommmm
Historic Structures	Ghost Busters
Indoor Air Quality Consulting	Odor Eaters
Integrated Redevelopment	Integrated Redevelopment (even thesaurus.com couldn’t help us with this one)
Land Surveying	Measure Twice, Don’t Cut at All
Mechanical Engineering	The Heat is On (That’s the Plan, Anyway)
Petroleum Storage and Distribution
Solid Waste Management	Pooper Scoopers

And if you believe this – we’ve got a bridge we’d like to sell you.
And design – we can do that too.

Happy April Fools’ Day!

About the Authors
Mike Simoneau (Senior Regional Marketing Coordinator) and Sheri Tkacz (Marketing Manager) had a great time putting this together.

They are hoping that their coworkers know that this is just for fun and that we stand (well, sit, mostly) in awe of all the amazing things you guys do every day that make this world safer, cleaner, and more efficient!