One of the hardest things to explain to others is the multitude of services we provide. I’ve been here for nearly three years and at least once a week I say “we do that?”. Since my job is marketing, it’s imperative to understand what we do so that I can tell others about it. So the marketing department got together and brainstormed how we could better tell the public about our work. We realized that a classic marketing approach was needed here – rebranding.
We realized that our services were a little technical sounding and a little outdated. We’ve taken a bit of creative license here, but we hope that you find this easy to understand. So, as of today, we’d like to introduce you to our new departments:
|Old Title||New Title|
|Brownfields Redevelopment||Turning Trash into Treasure|
|Building Demolition||The Homewreckers|
|Construction Management||Adult Legos|
|Dam Engineering||Plug and Chug|
|Ecological and Wetland Services||Swamp Things|
|Electrical Engineering||Shock Jocks|
|Energy Management Consulting||Do You Think I’m Made of Money??? (this one is dedicated to all our fathers)|
|Habitat Restoration||Habitat for Non-humanity|
|Historic Structures||Ghost Busters|
|Indoor Air Quality Consulting||Odor Eaters|
|Integrated Redevelopment||Integrated Redevelopment (even thesaurus.com couldn’t help us with this one)|
|Land Surveying||Measure Twice, Don’t Cut at All|
|Mechanical Engineering||The Heat is On (That’s the Plan, Anyway)|
|Petroleum Storage and Distribution|
|Solid Waste Management||Pooper Scoopers|
And if you believe this – we’ve got a bridge we’d like to sell you.
And design – we can do that too.
Happy April Fools’ Day!
About the Authors
Mike Simoneau (Senior Regional Marketing Coordinator) and Sheri Tkacz (Marketing Manager) had a great time putting this together.
They are hoping that their coworkers know that this is just for fun and that we stand (well, sit, mostly) in awe of all the amazing things you guys do every day that make this world safer, cleaner, and more efficient!